The Discipline of Attention
There is a sentence I keep returning to in my own thinking about why I do this work: behind every research question is a human experience, behind every statistic is a story. It sounds simple. It is not. Most of what shapes a life — a diagnosis, a clinic visit, a private grief shared at 2 a.m. on a blog nobody official will ever read — happens in language too small, too informal, or too easily dismissed to count as “data” in the conventional sense. My research exists because I believe that smallness is where the meaning is.
Over the past several years, that conviction has produced seven interconnected papers, all of which grew out of a single doctoral project: a close study of ten English-language blogs written by Muslim women navigating infertility, totalling 411 posts written between 2009 and 2017 by women in the UK, the US, Kuwait, the UAE, South Africa, and Malaysia. But the papers themselves are not really the story here. They are evidence of something underneath them — a single movement of thought that runs from how we look, to who we become, to what it all might mean for how we live alongside one another.
That movement runs through six stages: attention, identity, meaning, connection, translation, practice. What follows is that movement, with the papers offered as evidence along the way.
Attention
Everything begins with paying careful attention — to people, to language, to experience, and to the meanings that often lie just beyond the immediately visible. Long before TikTok and Instagram normalised public vulnerability, the women in this study were doing something quietly radical: writing detailed, often anonymous accounts of trying to conceive, woven through with religious reflection, clinical detail, grief, humour, and hope. To study these blogs is to commit to a particular discipline: not skimming for themes, but staying with the half-finished sentence, the joke that deflects pain, the pronoun that includes or excludes a reader, the metaphor reached for without thinking. This is where the methodological backbone of the whole project — small stories and positioning theory — comes from. It insists that fleeting, ordinary storytelling is not a lesser form of evidence. It is often where the truest evidence lives.
This same discipline of attention is what eventually led me to study a metaphor-led approach to how bloggers describe their own bodies — as machines, battlegrounds, containers, rebellious agents, journeys — each figure of speech a small window onto how someone is managing an unbearable situation in real time.
Identity
Attention, sustained long enough, reveals that identity is not something a person has and then expresses. It is something built, under pressure, sentence by sentence. The first major finding in this body of work is that when a woman's body fails to do what culture, faith, and family expect of it, she does not simply describe her infertility — she actively legitimises herself against an unspoken accusation of deficiency, drawing on religious vocabulary, medical authority, and moral reasoning to reclaim standing in her own community.
That same construction work continues even when the story does not end as hoped. Some of the most important writing in this corpus comes from women who chose to stop treatment, pursue adoption, or live without the resolution the genre often promises — and who had to build, in language, a version of dignity and completeness that the culture around them did not hand them ready-made. Identity, in other words, is not revealed by hardship. It is authored through it.
Meaning
Once identity is understood as something constructed, the next question is: against what backdrop? What unspoken rules is a person writing toward, or against? This is where the work turns structural — examining the deeper normative architecture, including the assumption that heterosexual marriage exists, by default, to produce children, that makes infertility feel like a crisis of selfhood in the first place, rather than simply a medical circumstance. Meaning-making, here, is shown to be relational: a woman does not invent her sense of self from nothing. She negotiates it against master narratives that were already waiting for her — about gender, faith, biology, and worth — and the negotiation itself is where meaning is forged.
Connection
No one builds identity, or makes meaning, entirely alone. The next movement in this work turns from the self to the we: how strangers, writing publicly and often pseudonymously, build genuine solidarity through shared, ordinary storytelling. A shared vocabulary, inside jokes, recognisable rituals of disclosure and response — these are the quiet architecture of belonging online, and they show that affiliation is not a backdrop to identity work. It is itself a form of identity work, built collectively rather than individually.
This is also where time enters the picture. Identity is not static even within community — it shifts across the full arc of a journey, from diagnosis through treatment to whatever resolution eventually comes. Capturing that required developing a staged way of tracking how the same person repositions herself across years, not just within a single post. Connection, it turns out, has a timeline of its own.
Translation
Methods do not arrive ready-made for every context, and using them honestly requires translating them deliberately. Small stories research was originally developed for spoken conversation. Blogs are not conversation — they are asynchronous, public, addressed to an imagined rather than present audience. A significant piece of this work has therefore been methodological: building and defending an approach specifically adapted to the medium people are actually writing in, so that the analytic tools used throughout are not borrowed uncritically, but earned through careful translation.
This same instinct toward translation is what carried the project beyond its original corpus entirely. The newest paper turns the lens on myself: an autoethnographic account of what happens when a patient, navigating illness and recovery, turns to an AI system for the kind of reassurance once sought only from doctors, family, or faith communities. It asks what is gained, and what is lost, when the listener on the other end has no body, no faith, no shared history — only language. It is the same human need for recognition, translated into a genuinely new register: not a different question, but the oldest question, asked of a new kind of interlocutor.
Practice
None of this is meant to stay inside a journal. Attention, identity, meaning, and connection only matter, in the end, if they translate into practice — into how clinicians communicate with patients navigating infertility; into how technologists and ethicists think about what AI-mediated care actually does to a person's sense of being heard; into how communities, religious and secular, support members whose lives do not follow the expected script. Knowledge, to be worth producing, has to be able to leave the page and do something in the world — in a clinical guideline, a conversation, a teaching resource, a moment of recognition for someone who thought their experience was too small to matter.
Where This Leaves Us
Ultimately, this body of work has never been only about infertility, or blogs, or health communication. It has been about learning to pay closer attention — to the ways people make sense of themselves when life no longer follows the expected script. I increasingly believe that this discipline of attention has relevance far beyond any single research topic. It is equally necessary in education, healthcare, policy, and everyday human relationships. If these papers have a common aspiration, it is not simply to contribute knowledge, but to encourage a way of seeing in which no person's experience is considered too ordinary, too fleeting, or too small to matter.